Pet food pioneers.
In the late Seventies, the very idea of "food designed specifically for dogs" was a novelty in Italy. Our story begins right here, in 1977: among the first in Italy, we began to market food designed specifically for dogs. The turning point came in 1986: through our collaboration with Jean Cathary, a French vet and one of Europe's leading experts in canine nutrition, we introduced to Italy for the first time the Triple Layer Technology (T.L.T.), a standard that still sets our dry food apart today.


